Select work over the past ten years spanning physical, retail, museum, web, mobile, and health care devices.
As part of ESI Design team, we partnered with Comcast to create the Studio XFINITY Flagship store. This new type of store model proved out our strategy, that customers can be engaged with in-store games, innovative media, and events. And that Associates perform better with the right tools and support.
I led the design of the software and interactive experiences and worked closely with the physical, systems, and visual designers on our team.
2016 Retail Design Institute – Outstanding Merit, Telecommunications
PSFK launched The Future of Retail 2016 in New York City on October 20th. Speakers were chosen who were innovating the design of the shopper experience to build value, drive sales, and boost loyalty.
My colleague Gideon D'arcangelo and I spoke about the future of retail, stores as innovation hubs, and defining a new engagement model.
The BioBus, a community biology lab which travels to NYC schools, needed a redesign of the bus. The current BioBus is a 1970's era MTA bus, and since their fleet is growing, they asked me to assemble a team to develop a new prototype for the many more buses that will hit the street. As Design Lead on the project, we have partnered with BioBus to assess the current experience and design of the bus, and create physical, graphic, and technology designs for a completely revamped experience.
In order to fulfill the experiential needs, we are overhauling the user experience, physical components, and environmental graphic treatment for the next version of the BioBus.
● Physical design of the Airstream
● Use cases for different audiences, durations, and types of experiences
● Curriculum and programming strategy recommendations
● Design concept for environmental graphics In addition to this focus on the design of the new bus, BioBus has also asked the Design team to consider:
● Additional design possibilities for future phases
● Identify opportunities for scaling up the BioBus program
Experience Research at Airstream HQ | Jackson Center, OH
Geek Girls Curriculum Development and Instructor
In partnership with the Lower East Side Girls Club, I developed a hands-on learning program for girls to create, invent, and collaborate on projects that embody a STEM curriculum. Students had the opportunity to experiment with a range of microprocessors, sensors, and motors by learning the basics of computer programming and physical computing. Our goals are to foster a lifelong interest in science and technology through a program environment that encourages learning by doing.
Introduction to Arduino
In the Geek Girls classes we focus on Physical Computing, which means building interactive physical systems by the use of software and hardware that can sense and respond to the real world. We explore inputs and outputs to create interactive systems. For example, we have been exploring how to program the Arduino microcontroller which responds to a variety of sensors, including wiring up luminosity sensors (to measure light) and temperature sensors. We've also been experimenting with a number of input switches such as toggle switches, momentary switches, photoresistors and magnetic switches. We've been writing our own code and understanding how existing code sketches work.
Our class was centered around running experiments on the ArduSat, a satellite that is in space and has an Arduino onboard that we can communicate with. ArduSat is the world’s first Open Space Network, offering the Geek Girls (among others) a chance to interact with, and control a satellite for the purposes of running experiments, games, applications, or whatever other new and interesting applications can be dreamt up. The luminosity and temperature sensors on the ArduSat (Arduino Satellite) are the same ones we have been soldering, wiring, and programming here on earth. Once we get our code to work on Earth, we will send it up to the ArduSat to get light and temperature data from space.
Introduction to 3D Printing
In the 3D printing class, the girls were taught how to rapid prototyping 3D objects first hand. In the first 3D printing class, we went over the basics of 3D printing (an additive process of creating) by watching a live demonstration of the printer printing out a vessel. In the first class, the girls were also taught the basics of TinkerCad, an open source 3D software program. In the second class, the girls created their own design in TinkerCad, and we printed a few experiments. In the third class,
the girls learned the basis of Sculptris, also an open source 3D design program. This class focused on creating faces and creatures for print. Over the course of the next few classes, the girls chose the program they preferred to work with (123D Design, TinkerCad or Sculptris), and honed their skills with each.
StoryBox - Interactive Storytelling Device
National Museum of Mathematics
Working with Moey, Inc, I designed the interface and interactivity for numerous exhibits at the National Museum of Mathematics in NYC.
As part of the team, I developed User Flows, Wireframes, and Experience Specs as well as conducted User Testing and Production Oversight for the half dozen interactive exhibits we completed.
Johnson & Johnson
At JNJ, my role as the User Interface Manager for the Global Strategic Design Office (GSDO) in New York City was aimed at empowering people living with a chronic condition to better manage their health and wellness through design. Our team consisted of industrial, experience, brand, and packaging designers as well as design researchers. My primary role was managing the UI design of medical devices that improved patient behaviors. I was a key member for gaining FDA approval of several new and experimental devices including blood glucose meters and neuromodulation. The products would go through rigorous rounds of FDA User Testing to ensure they were easy to use.
The Verio IQ Blood Glucose Meter is an example of a product that started as a set of requirements, and was successfully designed and released in the global market. The meter featured one step tagging and pattern messaging, both innovative features developed by the design team to make checking blood sugar easier, and more rewarding, for patients.
I also led internal teams to design better tools for the enterprise, including a resource management tool.
Verio IQ - One step meal tagging
Localized for many markets
Nivea Mobile Site
As a consultant, I led the redesign of the Nivea mobile site. The experience design was focused around a needs-based navigation structure helping site visitors find skin care solutions based on personal needs.
John F. Kennedy Presidential Library and Museum
The JFK Library was the first Presidential Library to be digitized and available online. This allows public access to all of Kennedy's speeches, video, photos and documents from anywhere in the world. We wanted to make this information available to everyone, and a refined user navigation and intuitive design was critical to the experience strategy.
As an Interaction Designer with ESI and working closely with the JFK Library, I led the interaction design, information architecture, and technical oversight for this first-of-its-kind cultural website.